About Us
We are a global behavioral analytics firm delivering reliable and actionable intelligence to companies optimizing their ability to be responsive to market opportunities and risks. Our clients are corporations, financial service firms, research groups and agencies, who partner with us to provide strategic direction on a range of issues including;
competitive benchmarking
market assessment
growth opportunities
product innovation and diversification
corporate messaging and crisis management
potential acquisitions
portfolio management
Social Context Labs’ proprietary, integrated, behavioral analytics, drives deep, human, and quantitatively valid intelligence related to the behavior, motivations and intent of the clients’ constituency.
We deliver Strategic Decision Intelligence (SDI) that empowers our clients’ strategic positions.
Executive Team
Founder/CEO
Ed Dilworth
As CEO of SCL, Ed drives company strategic direction and is responsible for growing and serving the customer base. Ed has over 20 years experience studying customer behavior and using intelligence from that research to serve corporate strategy needs of clients including: Electronic Arts, Chevrolet, MINI Cooper, Genentech, U.S. Navy, Kaiser Permanente, Unilever, Glaxo Smith Kline, & Merck among many others.
Director Of Strategic Planning
Gina Kida
Gina runs strategic planning with a particular focus on clients with marketing and communication research needs. She runs Strategic Planning for Social Context and the SC Health Group. She has run strategic planning, research, and communication planning operations for companies and agencies including: Ogilvy & Mather, Microsoft, & Campbell-Ewald.
CommunicationS Strategy & Operations Director
Jenn Studnicki
Jenn is a communication strategist with over 10 years experience leading Digital, Social, Search & Email Strategy and Delivery systems. She has a history of working with Fortune 500 corporations and startups. Jenn is responsible for client communication strategy and delivery at SC Comms.
content Strategy & Performance Analytics
Claire Murphy
Claire is a senior content marketer and data analyst with experience managing digital, social, and web content with a particular focus on the use of Artificial Intelligence in evaluating content and communication performance. She has expertise supplying B2B & B2C companies ranging from educational systems to entertainment firms, with insights and content management to accelerate their growth. Claire's primary focus is on content performance analysis using traditional and AI research systems.
Director, Data Analysis
Allie Siarto
Allie leads the team that delivers human analysis of social, digital, and search-based data sets. Allie has run general analytics and social data analytics for agencies including Burston-Marstellar, Edeman, and as Director of Market Research for her own firm: Loudpixel. Additionally she teaches Monitoring and Analytics at Michigan State using the SCL tool and system.