Our Capabilities
Social Context Lab’s proprietary behavioral analytics application drives deep, human, and quantitatively valid intelligence of the constituents of our clients. The statistically significant analysis of the behavior and intent of these constituents yields Strategic Decision Intelligence which our clients use to make decisions about the future of their business.
Social Context Labs acts as a partner and extension of corporate teams responsible for: advanced research, strategic planning, customer experience, and corporate communications.
The SCL team acts as an advanced reconnaissance intelligence group identifying opportunities and risks in long-term, in-market, or crisis management situations.
Areas of Practice
Corporate Analysis
Social Context Labs analyzes corporations to determine the qualitative valuation of a company. Our application and analysis reveals how their constituents think, behave, and predicts future engagement with the products and services of the company. This service is used by Financial Service Businesses: Private Equity Groups, Portfolio Management, Hedge Funds, Long Term Asset Management, and Venture Capital Firms to understand the viability of a company for investment, acquisition, or in building or adjusting an investment thesis.
Crisis Management/Corporate Messaging
Social Context Labs analyzes constituent reaction to corporate messaging, market crisis, and media coverage. Intelligence from this analysis guides Corporate Communications and Public Relations leaders in messaging and/or to understand the impact of messaging strategy. Most critically SDI can be delivered at quantitative scale as quickly as overnight when necessary. This agility is required when corporate reputations and mission-critical decisions are at stake.
Population/Market Analysis
Social Context Labs analyzes population segments to assess historical and future behaviors of that population. This intelligence is used to drive customer targeting, messaging strategy, and product development. Social Context’s SDI is used by Corporate Development Strategists, Real Estate Development Groups, Institutional and Agency Researchers.
Communication Planning Analysis
Social Context Labs analyzes customers and prospects of corporations to support building of Communication Plans. This includes development of Personas/Targets, Customer Journey Mapping, and Messaging/Content Strategy. Marketing and Communication Planning Executives us our SDI to complete the picture big data sources and qualitative research fall short on delivering.
MARKETS
AEROSPACE
Aerospace, particularly in the New Space private spaceflight sector, is exploding in innovation mirroring that of the early days of the microcomputer market. New Space companies are targeting and working with private sector customers in ways that have upended the traditionally government-focused industry. Companies and investors seek intelligence from Social Context Labs to understand what application verticals will drive this emerging industry, how to communicate with prospects in those verticals, and the best markets and brands for investment.
HEALTHCARE/BIOTECHNOLOGY
The lengthy drug development process can make the product side of the healthcare world seem quite traditional. There are however incredible advances happening in the digitization of healthcare systems, testing and changes in point-of-care diagnostics and convenient care locations, as well as big shifts in global understanding of consumer attitudes towards products and communication. All of this rapid change drives clients to engage Social Context Labs to support decision-making across product, distribution and communication choices
TRAVEL & HOSPITALITY
As the global traveler pool grows, so do the number of attractive destinations competing for their dollars. Hotels and airlines continue to expand supply in promising growth markets while destination marketers fine-tune digital and social strategies, helping them tap into rising global demand for “off the beaten path” experiences. Popular destinations compete with a crop of rising star locations that all have to work hard to earn the dollars of emerging generations demanding new experiences. This combination of competitive opportunities and risks drives companies to work with Social Context Labs to empower the choices they make.
CPG
Product innovation combined with generational behavioral shifts, are changing CPG at a break-neck pace. Cross-channel shopping and interactions, niche consumption trends and branding, and shifting factors driving brand loyalty (or lack thereof) demand deep examination of customer behaviors for success. Companies and agencies work with Social Context Labs for intelligence that drives product, distribution, and communication decisions.
FASHION/BEAUTY
Creativity has been the driving force in the Fashion and Beauty industries from their inceptions. That creativity has historically been centered on product and marketing from industry stalwarts. In recent years though there has been an explosion in young, independent brands, upending the industry with niche products, innovative ingredients, and DTC distribution and marketing that appeal to emerging generations. Social Context Labs works with brands hungry for intelligence on how existing customers and emerging prospects are make decisions on products and what will drive those decisions in the future.
FINANCIAL SERVICES
The financial services market has more big data at its disposal than perhaps any other industry. This data however is typically bereft of context. It has signals about what has happened to a company or market but without any quantitatively valid signals about “why” or “how” something is happening. Without intelligence that integrates these additional dimensions there can be no predictive signals of what will happen in the future. Social Context Labs delivers Financial Service customers this predictive intelligence to support decision-making in marketing, portfolio management and acquisitions.
RETAIL/REAL ESTATE
Retail has experienced a gutting of “middle-tier” experiences. Consumers are flocking to value and/or convenience-driven retail options on the low end and boutique and/or experiential on the high-end. Additionally the retail market is negotiating a change in the competitive structure of the industry. A myriad of newer, smaller, and tech-enabled competitors are stealing share while players from other sectors are developing their own retail platforms. The result? A marketplace in which more brands have exposure and the category requires deep intelligence from Social Context Labs to understand which consumers to target and how best to reach them.