SDI
Clients of Social Context Labs need to make decisions in extremely complex market circumstances. One of the most profound challenges in making these decisions in today’s markets is that executives have copious quantities of data but no context in which to analyze that data. They may know “What” the data indicates but not “Why” or “How” it is happening. Without this context, decisions have to be made on a single-dimension and without understanding existing and future behavior.
Strategic Decision Intelligence is the output of our proprietary analytics application. The application gives our research team and clients the deepest understanding of historic, present, and intended behaviors of the constituents we study. This analysis serves as the underpinning for the intelligence delivered by Social Context Labs in empowering client decision-making.
How It Works
The power of our analytics system comes from our proprietary integration of two methodologies.
First, the system pulls massive volume sets of raw event data generated from global sources that define activity surrounding the company, the market or a specific in-market dynamic.
News/Media coverage
Content/Engagement on global social networks
Search Behavior
Digital Traffic Behavior
Experiential Behavior
Space-Generated Observational Data
The application platform identifies metadata from these massive data sets which signal statistically significant indicators of “What” is happening behaviorally in the community segments of interest as well as directional patterns of movement.
Social Context Labs’ proprietary system then extracts statistically valid sample sets from the total data populations on which researchers perform human analysis at an individual record level. This analysis yields the “Why” and “How” of behaviors in order to gain a full assessment of intent and motivating drivers.
This behavioral analysis allows us to identify market patterns, connections and relationships.
It is this integrated analysis; macro and micro, holistic and human, which yields powerful intelligence that enables us to understand not only what is happening but also how and why it’s happening. And, empowers our clients to make strategic, intelligent, informed decisions that capitalize on today’s needs and tomorrow’s opportunities and risks.