About Us

We are a global behavioral analytics, and communication planning consultants delivering reliable and actionable intelligence to marketers and communication strategists.

Our clients are corporations, agencies, and media companies, who partner with us to provide strategic direction on a range of communication challenges including; marketing planning and delivery, competitive benchmarking and market assessment, growth opportunities, product innovation and diversification, communication messaging and crisis management, digital and social playbook development.

Human Meets Machine

Underlying everything SC Comms delivers is the integration of machine generated data and human analysis. Only through the human analysis of data can valuable behavioral intelligence be generated and ultimately yield strategic and tactical decisions. This process is the proprietary engine of SC Comms – Strategic Decision Intelligence that is generated from the creation of new data when analysts study, append, and add critical relevance to individual, and market-wide data points.

Areas of Practice

COMMUNICATION PLANNING ANALYSIS

Social Context Labs analyzes customers and prospects of companies to support building of communication plans. This includes development of target models, customer journey mapping, and channel communication alternatives. Digital, Earned/Paid Social, Search Engine and Experiential Communication Planning Programs are constructed with this analysis.

COMMUNICATION PLAYBOOK And Plan DELIVERY

SC Comms analyzes all aspects of a market environment in order to build Communication Playbooks for clients. This includes communication planning model and delivery, creative strategy and execution, analytics model and persistent performance optimization.

POPULATION/MARKET ANALYSIS

SC Comms analyzes population segments to assess historical and future behaviors of that population. This intelligence is used to drive customer targeting, messaging strategy, and product development. SC Comm’s SDI is used by corporate development strategists, marketing & communication executives, media brands & agency researchers.