Fashion/ Beauty
Creativity has been the driving force in the Fashion and Beauty industries from their inceptions. That creativity has historically been centered on product and marketing from industry stalwarts. In recent years though there has been an explosion in young, independent brands, upending the industry with niche products, innovative ingredients, and DTC distribution and marketing that appeal to emerging generations. Social Context Labs works with brands that are hungry for intelligence on how existing customers and emerging prospects are making decisions on products and what will drive those decisions in the future.