Retail / Real Estate
Retail has experienced a gutting of “middle-tier” experiences. Consumers are flocking to value and/or convenience-driven retail options on the low end and boutique and/or experiential on the high-end. Additionally the retail market is negotiating a change in the competitive structure of the industry. A myriad of newer, smaller, and tech-enabled competitors are stealing share while players from other sectors are developing their own retail platforms. The result? A marketplace in which more brands have exposure and the category requires deep intelligence from Social Context Labs to understand which consumers they should target and how best to reach them.