Population/Market Analysis
Social Context Labs analyzes population segments to assess historical and future behaviors of that population. This intelligence is used to drive customer targeting, messaging strategy, and product development. Social Context’s SDI is used by Corporate Development Strategists, Real Estate Development Groups, Institutional and Agency Researchers.
Corporate Analysis
Social Context Labs analyzes corporations to determine the qualitative valuation of a company. Our application and analysis reveals how their constituents think, behave, and predicts future engagement with the products and services of the company. This service is used by Financial Service Businesses: Private Equity Groups, Portfolio Management, Hedge Funds, Long Term Asset Management, and Venture Capital Firms to understand the viability of a company for investment, acquisition, or in building or adjusting an investment thesis.
Communication Planning Analysis
Social Context Labs analyzes customers and prospects of corporations to support building of Communication Plans. This includes development of Personas/Targets, Customer Journey Mapping, and Messaging/Content Strategy. Marketing and Communication Planning Executives us our SDI to complete the picture big data so* urces and qualitative research fall short on delivering.
Crisis Management/ Corporate Messaging
Social Context Labs analyzes constituent reaction to corporate messaging, market crisis, and media coverage. Intelligence from this analysis guides Corporate Communications and Public Relations leaders in messaging and/or to understand the impact of messaging strategy. Most critically SDI can be delivered at quantitative scale as quickly as overnight when necessary. This agility is required when corporate reputations and mission-critical decisions are at stake.